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Taking relationships online requires more than technical capability. As customers have told us, it's still about how we make them feel. Our basic online strategy must reflect our commitment to genuine relationships, not technology driven transactional encounters."
These findings raise some serious concerns regarding the dangers involved in going into an online "adventure" without a clear strategy that takes into account the dynamics of buyer-seller relationships on the Internet. But customer retention is just one of the many areas that need to be considered while contemplating an online presence. Other factors such as security, payment processing, image, and value proposition all need to be revisited in the light of the capabilities that the Internet. offers.
Jupiter Media Metrix in their list of the World's top rated sites, listed Amazon.com as the most popular site on the web, with over 14 million potential customers visiting it during the year 2. That's certainly a lot of people. However, there are also a number of sites that don't receive even 1% of these visitors. The difference lies not in the quality of the graphics, but rather on the entire user experience associated with the site. Does the site give her what she wants? Did the customer easily find the item they were looking for? Is there an option for an online or live help? Is the registration and purchase process easy and quick?
Gartner, in a study of retail sales estimated that between 30 percent and more than 40 of attempts to purchase products over the Web fail due to poor Web site usability. Another study showed that European consumers who found their online purchase experiences very satisfying spent an average of 1,074 euros ($976) online during the past 12 months, whereas dissatisfied purchasers spent an average of 628 euros ($570) online during that same period)
Studies also show that between 24 percent and 40 percent of the problems with e-commerce sites were caused by registration, adding items to shopping carts and checkout issues alone. Other key contributors were buyer's inability to find items and get adequate product, pricing, availability and delivery information, and technical problems.
The first step in the development of an online (Internet.) presence is to have an online strategy that links to the overall strategy of the business. After all, even a great website can never make a success of a bad business.
Data that could tell you what people look for in your site, what turns them on and what makes them leave..
Represent your site dynamically for the eyes of the visitor.
Deciphering web usage analysis can lead to enormous security issues.
Mathematical models like statistical analysis play a major part in web metrics
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