The Internet, it seems, has finally arrived. From its early days, when
it was nothing more than a wasteland of online brochure ware, it has now
transformed itself into a viable and stable marketing channel. But even
today, for every one site that has gone on to truly leverage the power
of the Internet to create a powerful online brand, there are ninety-nine
others that have invested millions and sunk without a trace.
Taking relationships online requires more than technical capability.
As customers have told us, it's still about how we make them feel. Our
basic online strategy must reflect our commitment to genuine relationships,
not technology-driven transactional encounters.
Gartner, in a study of retail sales estimated that between 30 percent
and more than 40 of attempts to purchase products over the Web fail due
to poor Web site usability. Another study showed that European consumers
who found their online purchase experiences very satisfying spent an average
of 1,074 euros ($976) online during the past 12 months, whereas dissatisfied
purchasers spent an average of 628 euros ($570) online during that same
At its core, a strategy must answer questions like value proposition
and technology options, target audience amongst others. Read
on for more
Corporate wide skills assessment that in turn matches skills and
competencies with the status of the current organizational skills
form the arsenal of an ERM package.
Process automation and
Collaboration as a methodology was originally touted to encompass
areas like project management, human resources and knowledge management
within the organization.
Innovative solutions for your enterprise resource requirements.